Iron Rule In TV Commercials

From a commenter over at J. Derbyshire’s National Review column:

I too have noticed the “iron rule in TV commercials”, but have refrained from mentioning it to family & friends to avoid being labeled a kook or a crank. Expanding on the rule: If a commercial includes more than one person, there will be “diversity”. The man is always the dupe, hapless moron or jerk. More than one man – it’s the white guy. Only women – it’s the white woman. I challenge anyone to find an exception to this rule!

I accept this challenge, and have enlisted a battalion of Chateau acolytes to watch hundreds of hours of TV commercials in my stead for the elusive exception to the Iron Rule of Dopey White Men in Any Scenario and Dopey White Women in Female-Only Casts. When the elusive exception is found and tagged, there will be a party at John Stewart headquarters where champagne toasts will be hoisted to the continued predominance of self-congratulatory snark.





Comments


  1. on December 6, 2010 at 6:37 pm French Connection

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  2. on December 6, 2010 at 6:39 pm French Connection

    The video I posted doesn’t seem to be displaying, if not just search youtube for ‘Mercedes not in this weather’ and it should be the first one 😉

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  3. 30 Rock is an exception. The Alec Baldwin character is the ultimate alpha.

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  4. This is the exact opposite of a typical US commercial.
    Watch it to its final frame.

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  5. I’ve often thought that if a space aliens were to judge our culture based solely on TV ads, they would conclude that we are all beautiful and never watch football games or eat pizza with people who are all the same color.

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  6. Wrong. Yaz commerical, the white chick is the one giving out all the information and is smart. She went to medical school. Stupid?

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  7. How prescient of Derbyshire to suddenly point out what I’ve been wising-up my friends to… for an entire decade.

    With years of study, that Media dynamic or racial rock/paper/scissors is in actuality, more complex.

    No wonder I let my scrip to NR lapse.

    Like


  8. on December 6, 2010 at 7:16 pm Timothy Webster

    Sorry, that blonde chick in the commercial is NOT smart… she’s on a birth control pill. Death of the race! Gee girls, take a birth control pill, and ALL your mood disorders will go away! Evil message.

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  9. Off topic, but I wonder what the birth rate of Afican-Maricans be if they stop taking that birth control, or be using rubbers.

    Wait, they do use birth control, right?

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  10. Who still does most of the shopping? Women. Therefore ads will flatter women.

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  11. Marketing is a bit like the Emperors New Clothes, must be taken with a grain of salt when dissected. The problem is that when it is successful and shapes psyche of a generation, the caveat of buyer beware is written nowhere in the minds of those whom secretely believe.

    Half truths presented are always full truths consumed. When men are presented foolish and uncertain, women label all so until proven wrong and search for the scarce few that are the inverse. Since people always like to please the natural reactions are punished and people instead of being freindly and open become cold, distant, kuntish, and beyond the pale in how they see the world beneath them.

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  12. @Trimegistus
    “Who still does most of the shopping? Women. Therefore ads will flatter women.”

    Meaningless. It depends on what is bought. Women’s clothes, obviously yes. Men’s clothes, maybe.

    Video/Audio/various_tech gear, mostly men.

    And it does not explain why the white person is the dope.

    What is worse is, the mismatch is true not just of commercials,
    but of most sitcoms and the like. Family ties, Arrrgghh.

    Thor

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  13. @ Thor

    “And it does not explain why the white person is the dope.”

    That one’s easy — it’s due to political correctness.

    Make fun of black guys, and Jesse Jackson/Al Sharpton/NAACP will boycott you.

    Make fun of women, and the N.O.W will boycott you.

    Make fun of white guys, and… no one really cares. Many women and minorities will find it funny. And white guys will generally just shrug it off and keep on buying Budweiser/McDonalds/Coke/etc. anyway.

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  14. The biggest threat to the transnational elite/globalists is the white working and middle classes across America and Europe. In this block you have a well armed, well educated, and fairly wealthy group of people. Most important they have the potential to unite under a loose concept of Western-Christendom. It is this group that the transnational elite see as their main threat to global government.

    The basic strategy to neutralize this threat is to push unlimited immigration into these spaces and use forced assimilation to integrate these immigrants into white communities. Media is then used to “celebrate diversity” and any opposition from whites to this genocide by assimilation will bring with it accusations of “RACISM.” Nothing is worse then being called a “racist” in the West today.

    Another major tactic is to separate white women and white men with feminism and interracial memes. The idea is to set up a coalition of non-whites and women against white men(to isolate the biggest threat within the biggest threat: white men). One major meme being spread is the image of white women and non-white men. These images don’t have to be openly sexual, they just have to program the mind to normalize the idea of white women and non-white men. White male sexuality is also brought into question (and presented as weak) while non-white sexuality is presented as powerful. The idea is to encourage interracial mixing for the purpose of neutralizing the white working and middle class block. White men are then presented as backward, “racist,” unhip, stupid, and unable to please women sexually.

    People initially react to this by pointing out that the transnational elite is mainly white men, and this is undoubtedly true. The transnational elite is mostly populated by Anglo and Jewish men from the US, Britain, Israel, and other mostly Western European countries. But one shouldn’t misunderstand the globalists as racialists in which they have any solidarity with other whites. On the contrary, they see the middle/working class whites of their respective countries as being their biggest threat. So to break up this threat they push open borders and forced assimilation. The white working and middle class then mistakenly blame blacks, Hispanics, Muslims, etc for disrupting their communities instead of looking towards the source (transnational elite).

    Non-white people are tools for the globalists to defeat whites in the West (forced assimilation). While whites are tools for the globalists to defeat non-whites in the 3rd world (using force). The ultimate goal is global government. No-one wants their communities destroyed, whether it be from bombs or force assimilation. The white working/middle classes need to come together with the non-white 3rd world to defeat the globalist threat while respecting each other’s communities and cultures.

    Anti-racism is a code for anti-white.

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  15. Just kill yourself Steve and that fat wife of yours!

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  16. According to the CIA World Fact Book, the demographics of Mexico is as follows: 60% Amerindians with some Spanish blood, 30% Amerindian, 9% white/Spanish and 1% other.

    Now watch this Mexican Pepsi commercial: http://www.youtube.com/watch?v=E1DkD3n7ZIE

    Despite Mexico being only 9% white/Spanish, everyone in the commercial is just as white as I am.

    Turn on your TV and watch virtually any Spanish language channel and take note of the demographics. There is virtually no ethnic diversity. Practically everyone on Spanish language channels are white.

    Now watch this American Pepsi commercial: http://www.youtube.com/watch?v=po0jY4WvCIc

    This American Pepsi commercial was made before Michael Jackson turned himself into a white Peter Pan, which is when America wasn’t as diverse as it is today. Nonetheless, note that black people are majority in the commercial despite comprising only 13% of the US population.

    Personally, I’m fed up with multiculturalism. It is not a crime to prefer to see your own people on TV, nor is it a crime to want to preserve the ethnic majority of your nation. The fact of the matter is that there will be no white majority country by the end of this century because of multiculturalism and mass immigration from the Third World. But anyone who speaks out against the cultural and demographic genocide of our people is labeled as a racist, which is similar to being labeled as a witch or heretic in a corrupt, primitive fundamentalist society.

    The man ultimately responsible for the de-Westernization of our nation is Ted Kennedy, a politician who murdered a young woman at Chappaquiddick and who was the leading advocate of the 1965 Immigration Act, which is having the effect of reducing our people to minority status in only 4 generations. Here is what he said about the 1965 Immigration Act: “First, our cities will not be flooded with a million immigrants annually. Under the proposed bill, the present level of immigration remains substantially the same…. Secondly, the ethnic mix of this country will not be upset…. Contrary to the charges in some quarters, [the bill] will not inundate America with immigrants from any one country or area, or the most populated and deprived nations of Africa and Asia…. In the final analysis, the ethnic pattern of immigration under the proposed measure is not expected to change as sharply as the critics seem to think…. It will not cause American workers to lose their jobs.”

    Thanks for ruining our country, you lying, murderous scum.

    Europe isn’t any better. Demographers have already shown that Muslims will comrpise the majority of the European population by the end of this century. Europe is so bent on committing national suicide that it even puts the defenders of Western civilization like Geert Wilders on trial for “hate speech.”

    I get so depressed seeing my own people being ethnically cleansed from our own countries. Will things ever get better? Or will the West enter Dark Ages II?

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  17. How about the laptop commercial with T Pain acting like a damn fool? But yeah, there’s always the token black guy, but that’s nothing new. Lately the white beta male has been getting hammered in commercials, but then again, how many mexicans do you see in commercials for investment funds/banks/online trading houses?

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  18. White men are victims.

    White men whining about their victimhood is so alpha.

    [Editor: Are blacks whining about racism beta?]

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  19. Only a fucking liberal fascist equates J. Derbyshire’s recitation of obvious facts with “whining” – for Liberals get jealous when their historical expertise on this tactic is seen as challenged.

    Go kiss Jesse Jackson’s ass…gwan…keessit

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  20. You always know a theocon or wingnut is butthurt when they use “liberal fascist” and they think it has any meaning.

    I await the quotes from Rush.

    Christians are also persecuted.

    When do all these victims get time to score some poon.

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  21. Just thought the same thing today, saw a commercial at the gym.

    For Dairy Queen Frozen Cakes…black couple, man an idiot that doesn’t get to carry the cake into the room, but the wife does.

    He gets to carry in the forks.

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  22. on December 6, 2010 at 9:44 pm Skeleton Hands

    Surprised no one’s mentioned security alarm ads yet. I’ve never in my life seen one where the criminal wasn’t white; I’ve even seen some where a White guy breaks into a black family’s home (so the issue is not a lack of black actors). Media simply won’t show underclass blacks as they really are; almost every black fictional character is like a white person with black skin, only better. Hollywood has a serious phobia of depicting blacks as criminal or dumb and has no problem showing Whites as such.

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  23. Another exception is Six Flags, whose mascot is not just male and white but *OLD*! Truly going against the grain, and it seems to work for them. Note Six Flags provides real value to the world by giving people a way to have fun and thrills, unlike 90% of the corporations listed on wall street who make their profits through various combinations of usury, rent-seeking and planned obsolescence.

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  24. I went into a local Bank of America. There I am surrounded by all sorts of smiling posters with tepid mottoes and flaccid slogans.

    I noticed something about these signs. Only one person was a white man, and his sign was in espanol, making him, presumably a latino.

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  25. I have noticed “the rule” too.
    Another thing I have noticed is whenever there is a movie of some kind of white/black culture collision, it is always the whites who are depicted as having been better off for the exchange.

    In other words it’s all one-sided: blacks have something to teach whites about life, but never the other way around.

    Prime examples are movies like sister act or that movie with Steve Martin & Queen Latifah (I forget the name).

    One movie I think is interesting is the movie called “The Man”. The movie is kind of boring and predictable in many ways except one: at the end of the movie it is Samuel Jacksons character who has grown by being exposed to Eugene Levy’s character.

    That in and of itself is actually totally unheard of in hollywood.

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  26. @Brian

    You always know a Libnazi or Demotard is butthurt when… they try to derail a valid point with emotion.

    *sniff*

    It appears you disagree with White Men as being the majority butt of jokes and suppose you feel it’s the blacks who are the ones portrayed as hapless saps.

    Gee, I’d like to see you prove that Great Lie. Go google Goebbels.

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  27. @Al

    I agree dude. Black chicks dont arouse me unless theyre mixed with white. And most Hindu and Muslim chicks dont do it for me either. White girls are my favorite. So for me I choose to live in an area with plenty of white people so Ill see and game more girls I like.

    It is fucked up that by the end of the century the white man will be the minority, but by then (2039 or later) there will be full immersion virtual reality, so demographics wont really matter anymore.

    http://www.futuretimeline.net/21stcentury/2030-2039.htm#full_immersion_virtual_reality

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  28. Skeleton Hands

    Surprised no one’s mentioned security alarm ads yet. I’ve never in my life seen one where the criminal wasn’t white; I’ve even seen some where a White guy breaks into a black family’s home

    What’s also fascist Liberal propaganda is their blatant temerity in shows like Detroit 187 where all the criminals are white, and all the cop bosses be black.

    lmfao

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  29. Box shoulda said “SHUT IT BITCH!” amirite?

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  30. Skeleton Hands is right. You’ll see a woman portrayed as dumb on TV about as often as a minority in an ADT commercial! You’d have to go very far back to find an example to the contrary: http://www.youtube.com/watch?v=KVtRTJp4m6Y

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  31. Taco Bell lunch cart. The exception proves the rule however as I was surprised that the guy who gets the lunch cart in the balls is black

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  32. Many of you can plainly see what is happening to whites, and in particular, to white men.

    My challenge to you would be – do you have the moral strength to do what is necessary?

    There are alot of “moderates” who would have you sort through a world of 7 billion people, trying to find “the good blacks” or mexicans or muslims.

    The racial equivalent of “not all women are like that” is “not all blacks/jews/mexicans are like that.”

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  33. The Most Interesting Man in the World? Anybody remember that guy?

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  34. I’ve been blogging about that for a long time. The Staples Dell Ink Commercial is the worst, where (its on Youtube, not posting link for moderation hell) the idiot blithering White guy is literally replaced by the smiling Black guy.

    Since Black and Middle Class describes about 5.2% of the population, the commercials are not about reaching them (just about every commercial has a middle class Black family). It is about reaching White women who EAT THIS STUFF UP.

    White women HATE HATE HATE White beta males. They are the audience for “Magical Black guy” teaches uptight White guy something, and Target ad. Since marketers believe women influence about 85% of all purchases, and the marketers are all women (or gay), no surprise there. Gay men = Beta White guy’s enemy.

    Black doctors account for about 4% of all MDs according to the AMA. Yet they are always the doctor on TV commercials or TV. The Brinks thing is another tell. PC is fueled by female hypergamy and HATE HATE HATE of beta White men (about 90% of all White guys) and nothing less.

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  35. on December 7, 2010 at 12:09 am The Most Interesting Man in the World

    My Commercials.

    Stay alpha, my friends.

    Like


  36. there are the Brinks home security commercials where all of the burglars depicted breaking into homes are white (stats would put nearly half as black men).

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  37. @ Whiskey

    Yeah, I remember that Staples commercial.

    And there’s the charcoal commercial (I forget which brand, Kingsford I think) in which the black guy is the only one of the three grillers who can even count. (The two idiots are both white men, of course.)

    Like


  38. on December 7, 2010 at 12:48 am Difference Maker

    lol. I haven’t seen much of whiskey but I now really believe he is a jew

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  39. on December 7, 2010 at 1:23 am Cannon's Canon

    jon stewart? more like JON LEIBOWITZ headquarters, amirite?

    Like


  40. Whiskey,

    Mud works both ways. HTH.

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  41. on December 7, 2010 at 2:16 am betondo fuchatuch

    What the hell are you people talking about?!?

    As a black man raised in Detroit in the late seveties/early eighties, I can tell you from experience. My Dad moved us from Cincy to a nice middle-class neightborhood in Detroit in ’71. Nice, big-ass 4-stories bricks everywhere with crisp, manicured lawns. By ’80, it was overrun with trashy white people (all the decent, middle class blacks got tired of the noise, crime and gigantic brand new Caddys hauling around The Dude, his ghetto queens and their kids and they moved out). They called that shit black flight back then.

    So then, our Dad moved us to another clean (articulate!), middle class neighborhood across town. A good neighborhood, just outside of Detroit (north of 8-mile), and then BAM! Like a fucking slow-motion ghetto tornado, that ‘hood was similarly trashed by lower-class white people! WTF? Everywhere they go, they tear shit up – even their own shit! That’s the part I could never understand.

    Look at Detroit now – just lookit that shit. Fuckin white people, man.

    So when I turned 18, I moved out and went to Texas! Plenty productive black folk there. My kindapeepo.

    So you see, you fuckin white people deserve your bumbling, limp-wristied mangina depictions on all those dumb ass commercials. Deal with it, dammit – you earned it.

    After all – can you imagine how much better off we’d be in our glorious American experiment if you never even came here? With your fuckin Edisons, Franklins, Bells, Fords and Pattons?

    Yeah, you deserve those shitty commercials.

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  42. Rastus, I think you done got the roles reversed. Of course, I know you’re black – you can’t go 5 seconds without swearing. This is what passes for “articulate” in blacks.

    The “beta-ness” of white men is exaggerated. Many are imitating the behavior of the leaders of our “pack” who act exactly the same way, bending to every demand of the negro, the mexican, and Isreal. If the leaders of this country had strength and backbone, the mass of the people would imitate that behavior as well.

    Every race has its weakness. And we know ours well enough – we are often too kind and are too tolerant.

    Like


  43. on December 7, 2010 at 3:41 am almost 40 year old virgin

    How´s that Political Correctness working out for ya over there?

    About time you see it for the thinly veiled communistic group-think it is.

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  44. I for one feel bad for all of the minorities and women who are slowly being brainwashed into over-confidence in their financial and consumer choices.

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  45. Wake up white man.

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  46. “betondo fuchatuch”

    Aouwwww Detroit.

    This is not about race. It is about a city
    that is killing itself, in fact already did.

    Regardless of race.

    When unionized labor demands 70 bucks an hour
    (including bennies) for routine work, something will
    snap. In this case, competition.

    Once employment by the big automakers and their
    suppliers drops, the economy collapses. Simple.

    And the rest follows.

    Thor

    Like


  47. […] Great White Noid 12/07/2010 Chuck Leave a comment Go to comments Roissy’s post yesterday introduced me to the codified version of something a lot of us in the anti-PC section of […]

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  48. I don’t know about American TV commercials because I never see them. But I do remember from C.S.I. (Las Vegas) that it was the black investigator that had a major gambling problem. None of the white CSIs have had any character issues of that magnitude.

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  49. Whoever sent this in is right on. But why wouldn’t you tell anyone about something that is clear and be proven with evidence? I’m a history major in college and I make sure to speak up every time some bullshit racial political or social idea is brought into question. I can go on and on for days about this but there is clearly an agenda here. I’ve been called bigoted, racist and threatened but since I can back it up with facts there is nothing to fear.

    Masculinity is ALWAYS an issue in these commercial and it makes me be motivated to be hyper masculine in everyday issues so people understand that this is bullshit.
    Stay alpha my friends

    http://antiwhitemedia.blogspot.com/

    Like


  50. Progressive Insurance commercials “always” have some white guy play the part of Pus*y beta boot licker.

    Like


  51. on December 7, 2010 at 11:13 am Phillips Exeter

    Can’t remember the commercial, but it’s of two young corporate-y guys, one black one white, sitting in an office playing a game where they’re shooting balls of paper in a small waste basket.

    The white guy wins the game and gloats in celebration. I was shocked. We had a double whammy: The white guy wins, and it involved a game relating to basketball.

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  52. What does rossiy think about this one. My all-time favorite “American” commercial. I LOVE it!

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  53. Another sibling of this theme is that of the racially diverse criminal gangs of Hollywood. As if anything other than sanguine ties could be relied upon near the dumpster smell of the alley, none is a better example than Rumble in the Bronx.

    How many times do we see in the movies where 115lb women defenestrate 250lb men like a cold cup of coffee?

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  54. Another corollary: if there’s two or more white guys of different ethnicities with or without women, the more wasp white guy will be dopey, the Jewish guy will be smart and hip (but possibly also a bit nerdy, though less of that recently), and the Italian or Latin guy will smooth and sexy.

    (This doesn’t yet apply to Indio type Central American types, who aren’t seen in mainstream targeted American commercials yet. When they are they’ll come in as Latino, but will in fact be heavily Spanish Latinos, as per Mexican TV.)

    Like


  55. Threads like this is why V.K., T.A. Ricky Raw and Assanova don’t post here anymore…

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  56. Oh! You mean V.K., T.A. Ricky Raw and Assanova don’t find it hilarious that WASP white guys are complaining about being stereotyped? They should come visit milquetoast comedy jam.

    Like


  57. on December 7, 2010 at 11:52 am Middle Greek Letter

    The Dos Equis commercials, showing a strong, confident man, has made XX a growing brand in a down year for beer.

    Marketers need to stop competing for CLIOs and service their clients.

    Like


  58. Ruby

    Threads like this is why V.K., T.A. Ricky Raw and Assanova don’t post here anymore…

    just tell us
    what kind of thread
    will get you to exit
    and we’ll get right on it

    Like


  59. It’s not like this phenomenon is trying to mirror reality. Oh there’s some overlap with it. But mostly it’s a feel good PC message for groups in concentric circles away from WASP (high or low,actually you don’t see high much) white guys, who PC is by now confident have been sufficient indoctrinated and/or cowed by the religion of PC to just grin and bear it. After all you are so “privileged”, and it’s only fair you’re relentlessly chipped away at for the ultimate good of diversity.

    Meanwhile the elites (especially and approaching unanimously) are intent on “electing” a new majority. Open borders baby — and to quicken things up and meanwhile have cheap labor, wink and nod at the mass immigration of the unskilled, uneducated and unsmart Indio Mexicans and Central American peasants.

    Like


  60. Old Spice Guy vs. MGD 64 Guy

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  61. I love the Dos Equis commercials. The Most Interesting Man In The World.

    “He’s the life of the party even when he’s not there.”

    “He’s allowed to touch the art in museums.”

    Always with several women draped over him.

    Now that’s an image I can get behind.

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  62. It is just marketing.

    Corporations behind these products contract marketing firms to attract the demographic displayed within the commercial.

    Nothing more, nothing less.

    There is no crypto-communist conspiracy to promote miscegenation, misandry, etc.

    Just a corporation trying to draw profits from an untapped demographic market.

    As Freud said, “Sometimes a cigar is just a cigar.”

    Like


  63. Ruby–

    How dim of you. There’s much more to it than that.

    In essence they know they get lots of bang for their bucks this way in attracting women, including minority women, and minority men. Women do most of the shopping for the items that most TV ads are trying to sell. (Car commercials can be different – though it’s still utterly taboo to negatively portray black guys, unless in a clearly spoofing way.) Ad agencies know that white men have been indoctrinated since first school and before that TV and maybe their mothers to grin and bear it, or even usually not notice it. (White men are mocked anytime they complain about injustice towards them as a group, even when it’s often real these PC days.)

    That’s on the incentives side of the ledger. There’s also a taboo side. There’s hypersensitivity among media types and watchdog groups to even mildly negatively portraying anyone other than white men (or Jewish ones versus christian heritage ones), but the reverse isn’t allowed and is mocked under PC ideology. Limited versions of which are virtually mandatory to appear to adhere to in the public sphere for anyone with any visibility or higher end job at all. There is indeed a good lot of 1984 around these days. People have swam in it so long they just don’t see it. They didn’t in Orwell’s novel either.

    (who do most of the shopping that most commercials are aimed

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  64. I’m relieved I’m not the only person that notices this on a daily basis.

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  65. In Response to Doug1 :

    I actually agree with your previous analysis, I just disagree with some who claim in this thread that there is an extensive conspiracy to indoctrinate whites into the “THREE DREAD M’s – MISANDRY, MULTICULTURALISM and MISCEGENATION” with advertising.

    I think your explanation demonstrates how complex the perception and use of race as a motivator in advertising in media actually is.

    For instance, very few NAMs appear in such popular sitcoms [past and present] such as “How I Met Your Mother”, “Two and a Half Men”, “Hawaii Five-O”, “Rules of Engagement”, “Friends”, “Seinfeld”, etc.

    This is not due to some vast white nationalist conspiracy to completely disenfranchise NAMs — Rather, it is due to the fact that marketing and media trends experts figured out that NAMs have no interest in these sort of situational slice-of-life sitcoms and thus, no money can be made from them.

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  66. that’s true, men are generally depicted as idiots in commercials.

    Like


  67. on December 7, 2010 at 2:23 pm Firepowersdaedalus

    Ruby

    It is just marketing.

    Corporations behind these products contract marketing firms to attract the demographic displayed within the commercial.

    Nothing more, nothing less.

    There is no crypto-communist conspiracy to promote miscegenation, misandry, etc.

    Just a corporation trying to draw profits from an untapped demographic market.

    As Freud said, “Sometimes a cigar is just a cigar.”

    Ah, bullshit from an intellectual.

    So the biggest market$$$ – i.e. White Men – is made profitable by insulting them, yet there’s “no agenda.”

    Such a sound business practices to me. Insult your biggest money-spenders in America, to rake in all that welfare loot and the net from those $1.00 a day prison jobs – where most of your “untapped demographic market” actually resides.

    Courtesy of the US taxpayer. Brilliant.

    Like


  68. If the advertising market was passively trying to appeal to their demographic rather than create its own memes, there woudl be more commercials like the “Stienlager” video I linked at the beginning of this thread.

    Like


  69. @Firepowersdaedalus,

    There’s no conscious plot. I can tell you with a certainty that the people who come up with this shit don’t even realize exactly what they’re doing.

    I’ve worked making commercials. The makers of commercials are almost all non-Jewish white men (and almost all wealthy and all alphas).

    They’re used to mocking themselves. They think it’s funny.

    What you’re seeing is a cultural reality that isn’t conscious. There are lots of those.

    It’s why it’s important to point it out: The people who do this don’t even realize that this is their reality.

    The women, though, *do* realize this, as a rule. And they think the degradation of men reflects reality: men are truly worth derision.

    They often actually believe this.

    The men don’t, but let it pass, or think it’s amusing.

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  70. In response to Firepowersdaedalus :

    I have yet to see any commercials that overtly insult WASP heterosexual, middle class men.

    Maybe used as a foil, yes — But not used as an antagonist or pariah.

    As a previous commenter pointed out, though, I do find it hilarious that young, lower class black and Hispanic males are UNDERREPRESENTED in commercials and shows that highlight criminal activity in the U.S. On that point, I am willing to fully concede.

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  71. Ruby

    In response to Firepower:

    I have yet to see any commercials that overtly insult WASP heterosexual, middle class men.

    then, all YouNeed
    is to see YouTube

    Like


  72. In Response to Firepower :

    Since the burden of proof is on you to show me some outrageously anti-WASP straight, middle class male commercials, you can link the videos yourself.

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  73. Gorbachev

    @Firepower,

    There’s no conscious plot. I can tell you with a certainty that the people who come up with this shit don’t even realize exactly what they’re doing.

    Whether conscious or unconscious, the result is still the same.

    It is curious such a pervasive pattern of mockery appears on its own, unaided by human planning.

    Liberals are well known for their Social Planning, like The Great Society. The brainwashed are not meant to know their fate.

    If Hitler Youth had been told – “your purpose is to fight and die a futile death in a Berlin at age 13”

    game over.

    Like


  74. Ruby

    In Response to Firepower :

    Since the burden of proof is on you to show me some outrageously anti-WASP straight, middle class male commercials, you can link the videos yourself.

    sweetheart,
    if I “have” to inform you
    of a lil’ ole thang callt YewTewb –
    then you can hang yourself with the rope I provided

    christ, you got to be hot to not know wtf youtube is

    Like


  75. @Gorb

    “They’re used to mocking themselves. They think it’s funny.”

    Then this is a blind spot feminists are only too happy to exploit.

    It would be more useful to spread the stereotypes of feminist bitches, overvalued princesses, and desperate cougars. These should be more common in our advertising media than the hapless male. They will be funny, and they will help sell product.

    feminist = frustrated, sterile, anti-consumer, ugly
    princess = mindless consumer, dumb, hapless
    cougar = old, passe’

    Do more with the image of the young feminine homemaker, who like the smart provider beta, is the foundation of a healthy civilization.

    The status quo messaging isn’t healthy.

    Like


  76. Feh

    “They’re used to mocking themselves. They think it’s funny.”

    Then this is a blind spot feminists are only too happy to exploit.

    It would be more useful to spread the stereotypes of feminist bitches, overvalued princesses, and desperate cougars.

    The problem lies in that men today have been trained to ridicule themselves to make women happy.

    You’ll never see a broad delight in tearing down her social value to please a man.

    Like


  77. @Feh,

    Your suggestions may be good, but the error is that you mistake commercials for a culture generator.

    They reflect and magnify current and existing cultural trends. They can’t create them.

    This means it’s diagnostic rather than causative.

    So, really, you can use the ads to evaluate the health of the beast.

    Result: the beast ain’t doing all that well.

    Like


  78. Think of it from the ad industry’s POV.

    Ad men today are not Don Draper.

    They are all SWPL’s.
    Know them by the fruits of their labors.

    Like


  79. @Gorb

    Ah well. Point taken.

    Like


  80. I’m racking my brains, I saw a whole blog dedicated to documenting anti-white commercials.

    Like


  81. Have you guys ever seen a criminal on the Law and Order type shows who isn’t a white man? Law and Order (and/or its two dozen spinoffs) has been on the air for two decades now, and it seems to be the show most responsible for kicking off this trend of “no one but white men are criminals”. Go back and watch shows like Miami Vice, which ended around the same time Law and Order started; there are actually non-white bad guys in some episodes, and it seems quite odd to see that from the perspective of someone in 2010’s multicultural utopia. It’s almost like it wasn’t a hate fact to make a subtle nod to the reality that, for example, blacks commit seven times as much murder as whites do.

    Oh, it’s also cute that the majority of good guys (well, girls) on Law and Order/etc. are not white guys, either. Apparently blacks are overrepresented in the ranks of judges and lawyers and underrepresented in violent crime statistics. That’s the world according to Law and Order (etc.), at least.

    Like


  82. First time, long time…

    Here is a video that made its way around the “manosphere” for it’s unabashed misandry

    Of course the man had to be emasculated into wage slavery to buy a house he didn’t want/need. His points were invalid because wifey wanted it and her wanting it is all that mattered. Yet in most media, men are portrayed as irresponsible spendthrifts.

    However, $200 designer wallets aren’t mass marketed to men for a reason

    Like


  83. Why does it go unquestioned that some moron hired Ice T, who rose to infamy with the song “Cop Killer” to play a cop? He makes a lot of money on that stupid show. How much you wanna bet the casting director responsible for that was a Jewish feminist?

    My work has me casting commercials sometimes and these limp-wristed milquetoast marketing pukes would have every actor be indistinguishable in gender and race if possible. The ideal “talent” for marketing fluff or commercials is a biracial, vaguely asian looking, somewhat androgynous female. It’s sick and they don’t even know consciously what they are doing, but they are sheep so they follow trends.

    Like


  84. “The biggest threat to the transnational elite/globalists is the white working and middle classes across America and Europe. In this block you have a well armed, well educated, and fairly wealthy group of people. Most important they have the potential to unite under a loose concept of Western-Christendom.”

    Regrettably, I don’t think so. Christianity is dead, and thus the civilization it spawned, Christendom, is dying.

    The proposition that the creator of the universe died for man does not seem so persuasive now that we have natural selection and the big bang theory.

    Western civilization was not murdered by the transnationalists, rather it died of natural causes, and the transnationalists are maggots feeding on the corpse.

    Like


  85. @James A Donald and others
    ” ‘The biggest threat to the transnational elite/globalists is the white working and middle classes across America and Europe. In this block you have a well armed, well educated, and fairly wealthy group of people. Most important they have the potential to unite under a loose concept of Western-Christendom.’

    Regrettably, I don’t think so. Christianity is dead, and thus the civilization it spawned, Christendom, is dying.

    The proposition that the creator of the universe died for man does not seem so persuasive now that we have natural selection and the big bang theory.

    Western civilization was not murdered by the transnationalists, rather it died of natural causes, and the transnationalists are maggots feeding on the corpse.”

    Actually, no. Much effort has gone into making the working and middle classes subservient to the state. Christianity
    and/or Christendom is peripheral to this process.

    The method is simple in principle, and the process is very
    nearly complete in Western Europe, a work in busy
    progress in the US. The method is to tax the productive
    population until they can no longer fend for themselves,
    in particular in sickness and/or old age.

    Then they become pawns, willingly or unwillingly.
    Some see what is going on and hate it, but there
    is usually very little they can do about it. Most
    can’t deal with the cognitive dissonance, and become
    more-or-less willing players of the system. After a
    generation, it is no longer questioned – it becomes
    the new normal.

    Thor

    Like


  86. Same old song and dance, its all part of the left’s “Betazation” of the white world. Blacks are always full of soul, very cool, friendly, misunderstood and oh yeah smart as whips. White’s are portrayed as having no soul, no talent, weak, dumb, out of style out of fashion.

    Same with Asians. Asian women are seen as exotic and placed high on the dating market. Asian men are seen as forever nerdy, weak, clueless, lacking one smear of sexual prowess.

    Check who does all these media clips, movies, videos, commercials.

    Like


  87. Gentlemen,
    Can you please help me with your insight?

    I am a strange combination of non Moslem Christian Iranian(technically Caucasian) and Hispanic (Mexican) descent. Both of my parents are educated to the PhD level (this may be relevant). I personally hold a Master’s degree in evolutionary biology. I have been granted all the benefits of being non-white (hispanic from paternal side), however I agree with almost everything written here and I fear for “our” Western culture in general.

    How the fuck does this make any sense? My family has assimilated seamlessly and I have always associated with “white” people more than any other ethnicity.

    I have the basic idea that I am a functioning white male, while due to demographic data, I cannot be classified this way.

    I also have a basic respect for the small minority of Hispanics that I know of to be hard working. But otherwise I have a very low opinion of them, blacks, and most other minorities in this country. Due to my maternal background, I also think Moslems will be the death of Western civilization as we know it.

    Someone analyze me for me.

    Like


  88. Tuck,
    Who cares? This race shit is very complex, looks like everyone can complain about they way they are portrayed, even women will complain about the way they are being portrayed. So what does it matter?

    Goddamn u people I am a black man, I feel black men have been portrayed unfairly. But maybe it’s a fair representation, for example, you see a large amount of black men with their pants low showing briefs, would it be correct to portray them in that way in the proper setting, YES!

    The only issues is the showcasing of negative qualities to put down or insult an entire race is pathetic and immature. I am sure u can go to every race and find something specifically negative and use to insult or stereotype the entire race, so what’s the point? This is a gender based blog, not race issues. I have plenty of friends of various races and focusing or insulting them with Negative stereotypes is not productive period!

    When I see a white man being portrayed as a dumb ass in any commercial or sitcom it pisses me off! Cause I see the overall picture of what is being done. Like the insurance commercials with that dumb ass chick with the scanner. Not i have seen the dumb black guy/smart wife. I am tired of it so I protest by cutting the cable and not supporting these companies.

    LCD TVS are being given away now because they use it to push an agenda. Nowadays I refuse to sit in front of the tv with a woman unless watching a movie, no sitcoms, commercials and don’t get me started on the kids/disney shows. No intelligent men there!

    Like


  89. on December 8, 2010 at 10:25 am Chad Buffington

    Tag-team ball-cutting from the housing bubble days

    Like


  90. Tuco

    Gentlemen,
    Can you please help me with your insight?

    I am a strange combination of non Moslem Christian Iranian(technically Caucasian) and Hispanic (Mexican) descent. Both of my parents are educated to the PhD level (this may be relevant). I personally hold a Master’s degree in evolutionary biology. have been granted all the benefits of being non-white (hispanic from paternal side),I however I agree with almost everything written here and I fear for “our” Western culture in general.

    By the VERY FACT you perceive the reality of “being granted benefits by being non-white” proves you are non-white. If you had gumption, you’d disavow the racial setaside Affirmative Action handouts to return to your Beloved Homeland and re-establish cultural rule over vile Islamists.

    Persia was once the jewel of Islam – now, it’s the beard dandruff of.

    How the fuck does this make any sense? My family has assimilated seamlessly and I have always associated with “white” people more than any other ethnicity.

    They are Ph. D’s and value the former Caucasian mores of education, assimilation and success. You, my persh friend – are thus doomed.

    I have the basic idea that I am a functioning white male, while due to demographic data, I cannot be classified this way.

    You also are infected with the Cancer of Caucasoids: Guilt…Guilt at having taken those Hisapanic Handouts, comprende?

    I also have a basic respect for the small minority of Hispanics that I know of to be hard working.

    Pure gold my friend – oro, mi compadre.

    Someone analyze me for me.

    OK – you’re Roosh. Where’s my prize

    Like


  91. on December 8, 2010 at 4:05 pm rebelliousvanilla

    If I was making ads, I’d portray white men as idiots too. Not only that’s an accurate description of reality, they also won’t boycott you, while every other sector of the population will like it. So why not do it?

    Like


  92. Can we start talking about gettin pussy again?

    Like


  93. Firepower, my thanks for your response. That’s the prize.

    To comment on what you said, good stuff for the most part.

    “By the VERY FACT you perceive the reality of “being granted benefits by being non-white” proves you are non-white. If you had gumption, you’d disavow the racial setaside Affirmative Action handouts to return to your Beloved Homeland and re-establish cultural rule over vile Islamists.

    &

    You also are infected with the Cancer of Caucasoids: Guilt…Guilt at having taken those Hisapanic Handouts, comprende?”

    The only time it really affected me was in university, as I was offered “diversity” scholarships. I disagree violently with Affirmative Action so I turned them down and only received merit based scholarships and financed the rest through federal loans.

    And I have to add, this is my homeland.

    “They are Ph. D’s and value the former Caucasian mores of education, assimilation and success. You, my persh friend – are thus doomed.”

    Thankfully I am not down the automaton middle, upper middle class path of life. My education was essentially worthless and taught me nothing I really needed to know.

    While I was studying I realized that I was busting my ass and competing with my peers for future jobs I didn’t even want. I managed to finish, but just barely. My success is based on my own work and my business, and it is basically playing the game Monopoly in real life. While I employ a few people for work with each individual investment property I deal with, I mainly work by myself and for myself. No one tells me what to do or when to do it. All my motivation is self interested motivation, the best kind.

    Lastly:
    “You also are infected with the Cancer of Caucasoids: Guilt…Guilt at having taken those Hisapanic Handouts, comprende?

    I also have a basic respect for the small minority of Hispanics that I know of to be hard working.

    Pure gold my friend – oro, mi compadre.”

    Not so much guilt, just curious as to how I came to think the way I think considering everyone else in my family considers me a dangerous authoritarian right-wing neocon based on my world views.

    And regarding the hispanics I referred to, I think many of them come here as decent people, but due to economics they get stuck living in shitty neighborhoods surrounded by blacks. Slowly they pick up their poor habits and general propensity to fail at life, and therefore become functionally ghetto blacks with lighter skin. They should all be sterilized.

    Too bad eugenics is still considered taboo…..

    Like


  94. on December 9, 2010 at 12:33 pm Phillips Exeter

    If you do nothing but watch American tv commercials and sitcoms, then yeah you might believe that 90% of white men are beta males, as Whiskey exaggerated.

    That’s completely at odds with what I’ve observed throughout my life in the northeastern U.S. though. Most white guys I’ve known as friends or in passing are not like the geeks I see on TV. SWPL’s and similar have been the minority. Maybe it’s the company I keep but I doubt it.

    It has gotten worse over the years as feminist brainwashing and the guilt-mongering industry has caused extensive damage to our young men, andit doesn’t say much for white men collectively that they’ve let it happen. But Whiskey, for fcks sake, stop exaggerating to bolster your point.

    Like


  95. Tuco

    Firepower, my thanks for your response. That’s the prize.

    You do realize – you disagreed with everything I wrote.

    Like


  96. Phillips Exeter

    It has gotten worse over the years as feminist brainwashing and the guilt-mongering industry has caused extensive damage to our young men, andit doesn’t say much for white men collectively that they’ve let it happen.

    White men, to their shame, are now merely content to whine about it on the internetz – then pay to watch black cuckold pron.

    Once they’re done jacking-off in either way, the go back to sleep.

    Like


  97. Firepower,

    Yes, but you still responded and it made me think critically and apply.

    What you wrote might apply to the “typical” individual from a relatively comparable background, but I realized a long time ago that I am an aberration within an aberration.

    That or cognitive biases are at work.

    Like


  98. Tuco

    Firepower,

    Yes, but you still responded and it made me think critically and apply

    You have the good graces not to be thin-skinned, even though I was a bit rough; it’s my upbringing from a Alpha Asshole Father.

    You are not an aberration.

    You only feel so because you are a success on your own terms, while the vast majority of minorities rely upon cashing government checks. You make them look bad, and they know it, so they resent you.

    You, are the American Success Story of the greatness that assimilation once did for America.

    Like


  99. Sterotypes aren’t made out of thin air ya know!

    Like


  100. Jews.

    There …. someone ought to say it.

    Like


  101. I think this one violates the rule:

    Like


  102. damn, I’ve been slacking on my Roissy readership and am now joining this discussion much too late for anyone to probably notice. but…

    you guys have seen those paper towel commercials (probably Bounty) where the father/husband and son (little kid, like 6 or 7) are looking at a spill on the floor and their convo goes something like this:

    Son: “That looks like a 2 sheeter to me.”
    Father: “I don’t know. I’m gonna guess more like 3 sheets.”

    they debate how many paper towel sheets it will take to clean the mess up while standing there looking rather befuddled.

    then, of course, the Mom swoops in with a look of complete confidence on her face and says, “Nope, it’s a one sheeter!” as she tears a single sheet of (Bounty) from the paper towel roll. it then shows her hand wipe up this goliath spill with just the one paper towel.

    of course, as usual, the nitwits who wrote the commercial were trying to show how befuddled a man would be when faced with a domestic situation, and how easily a woman could handle the situation, and with so much poise and confidence.

    the thing I love about this commercial what WOULD have been said if the scene had continued on:
    Father (to son): “See son, this is why we men shouldn’t bother concerning ourselves with women’s work. Let this be a lesson to you. Domestic shit like this is the purview of your mother. Let’s go, we should’ve been working on your go-kart out in the garage.”

    the writers, in their usual quest to portray the woman as smarter and the man as a helpless idiot without her to save him, only reinforced the stereotype of what women ought to be good at.

    Like


  103. @ Kid Nate

    I was here for your response and it was great.

    Like